This study investigated the influence of political cartoons on newspaper readers in Uyo, Akwa Ibom State. The objectives of the study were to assess the influence of political cartoons on Uyo readers' opinions on political issues, ascertain readers’ perception of political cartoons, and evaluate the contribution of political cartoons to political awareness. The study adopted the survey research design and employed a structured questionnaire for data collection. The population comprised residents of Uyo, which, as estimated in 2026 by World Population Review, is 1,520,000, from which a sample size of 400 was drawn using the Yards formula propounded by Taro Yamene. Out of the 400 copies of questionnaire administered, 388 were successfully retrieved with data presented in tables and analysed using frequency and simple percentages. Findings showed that political cartoons significantly influence readers’ opinions, particularly in shaping their views on political leaders, government policies, and national issues. In addition, respondents generally perceived political cartoons as informative, educative, and entertaining. The study concluded that political cartoons are effective tools for political communication that enhance understanding, shape opinions, and promote political awareness among newspaper readers in Uyo. It was recommended that media practitioners should utilise political cartoons as tools for civic and political education. By consistently highlighting key societal and political issues, cartoons can be used to improve public awareness and encourage active participation in political processes.
INFLUENCE OF POLITICAL CARTOONS ON UYO NEWSPAPER READERS IN AKWA IBOM STATE, 2026, Vol. 3, No. 1, pp. 104-112. PDF